FLYER PRINTING

A Flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, Flyers are usually printed on both sides and contain information about a product or event.

They are designed to be eye-catching and easy to read so that people will stop and take notice.

Flyers are sometimes known as Handbills or Posters, and they are one of the most popular print marketing products.
They are inexpensive and easy to distribute wherever. They are typically flat and rectangular, and the most cost-effective size is 8 ½” by 11”, the typical printer paper size. However, they can be printed in all sizes and formats.

What is the purpose of Flyer?

A Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly.
 
Flyers may be used by individuals, businesses, not-for-profit organizations or governments to:
  • Advertise an event such as a music concert, nightclub appearance, festival, or political rally.
  • Promote a goods-selling businesses such as a used car lot discount store or a service business such as a restaurant or massage parlour.
  • Persuade people about a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate during an election.
    Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.
  • Recruit members for organizations or companies.

Like postcards, pamphlets and small posters, Flyers are a low-cost form of mass marketing or Communication. There are many different Flyer Formats.
Some examples include:

  • A4 (roughly letterhead size)
  • A5 (roughly half letterhead size)
  • DL (compliments slip size)
  • A6 (postcard size)